Persuasion is a process that enables a person or group to change or reinforce the attitudes, opinions, or behaviors of others. It’s about positioning an idea, approach, or solution in a way that appeals to others. In this course, participants will learn the five important elements of persuasion in order to work with others in an effective way.

Who Should Attend This Course:

  • All business professionals wishing to build their influencing skills

What This Course Covers:

During this workshop, participants will learn to:

  • Establish credibility
  • Understand their audience
  • Find common ground
  • Build a solid argument
  • Use effective communication


All classes are available to be scheduled as private sessions for your firm. Course content and duration may be customized depending on client needs.

Have questions? We’re here to help. Reach out to us at (800) 307-5513 or email us at

Our Training Team will travel to all 50 states, as well as internationally, to provide our world-class training services.

Click Here to Return to Training & Development Homepage

Print Friendly, PDF & Email