Client Background

Industry:
Media
Location:
New York
Employees:
200

Talent Acquisition - Advertising Services

Optimizing Workflows and Streamlining the Recruitment Strategy

OVERVIEW

When an advertising firm was acquired by a media group, they lost the support of their HR team. With around 200 employees, this New York-based company needed some help with the day-to-day HR services such as streamlining the process of sourcing and screening job candidates, and standardizing job descriptions to eliminate confusion about roles and responsibilities.

They also needed help with optimizing workflow. Their applicant tracking system (ATS) workflow was not efficient, resulting in time-consuming manual tasks and process inefficiencies during recruitment. Luckily, OperationsInc stepped in to provide much-needed support by restarting their HR function and keeping it running smoothly.

Recruiting Case Study - Advertising 2

SOLUTIONS

Using the broad expertise of the OperationsInc team, we were able to provide the firm with a number of solutions to the problems they were facing:

  • Targeted Job Portals and Platforms: We identified and utilized the most suitable job boards and recruitment platforms tailored to the firm’s industry to substantially increase their visibility and attract the right talent.
  • Standardized Job Descriptions: We developed a comprehensive library of standardized job description templates that accurately reflected the nuances of roles and responsibilities within the organization, while ensuring they were clear, concise, and attractive to potential candidates.
  • ATS Workflow Optimization: We streamlined the firm’s applicant tracking system (ATS) workflow, and seamlessly integrated automation for routine processes such as application acknowledgments and status updates, allowing the team to concentrate on more strategic recruitment activities.
  • Candidate Relationship Management: We established and maintained a robust candidate database, fostering relationships with potential future hires. Regular engagement with candidates through periodic updates strengthened the talent pipeline, ensuring a continuous source of top-quality candidates.
  • Diversity, Equity and Inclusion Initiatives: Recognizing the significance of diversity, equity and inclusion to workplace culture, we actively contributed to the development and promotion of initiatives aimed at attracting a more diverse pool of candidates. These efforts not only highlighted the firm’s commitment to diversity but also broadened the range of talent available to them.
  • Enhanced Interview Process: The standardization of the interview process was imperative to ensure consistent and fair recruiting. We created interview guidelines for hiring managers, which resulted in an improved candidate experience and more informed hiring decisions.

They were organized, asked excellent questions and were SOOOOO positive. I also felt good with the strong focus on secure emails and files.

-
Client's Chief Human Resources Officer

OUTCOMES

Thanks to the efforts of OperationsInc, this firm was able to attract more job candidates, enhance their diversity initiatives, and streamline their workflows. Our trusted subject matter experts helped them create an overall more efficient and effective recruitment process, ultimately contributing to the company's success in attracting and hiring top talent.

Recruiting Case Study - Advertising 3

To learn more about OperationsInc's Recruiting Services, contact us at info@OperationsInc.com or (800) 307-5513.