A new law in California will give consumers “more control over and insight into the spread of their personal information online”.
The digital privacy law, thought to be the toughest in the country, goes into effect in January 2020.
In addition to granting consumers the right to know how their data is being used by companies, the law will also make it easier for consumers to sue companies for misusing data, and will allow the state’s attorney general to fine companies who do not comply.
Called the California Consumer Privacy Act, the act will grant consumers the following, as outlined by Forbes:
- Right of Access: a consumer has the right to request businesses that collect personal information disclose to the consumer the categories and specific pieces of personal information the business has collected.
- Right of Deletion: a consumer has the right to request that the business delete any personal information that was collected.
- Right to know where your personal information was sold: a business must release information about how the consumer’s personal information was sold or disclosed, and to whom (or which third parties) it was disclosed.
- Ultimately, there is more control in hands of the consumer to control how their data is collected, used and sold in California (and beyond).
The New York Times adds that:
Legislators said they expected to pass “cleanup bills” to make any fixes to the law in the 18 months before it takes effect. Some privacy advocates are worried that lobbyists for business and technology groups will use that time to water it down.
For more on this law, please click here.