Inc. recently outlined the top three mistakes made by organizations that drive potential candidates away. The short list includes tedious or lengthy application processes, lack of a well built career page or site, and ignoring the employer brand’s social media reputation. Inc. suggests putting fixes in place to improve the candidate experience.
“Companies need to recognize that today’s applicants weigh their fit with the company as much as the company weighs the applicant’s fit with them,” says Debbie Good, clinical assistant professor of human resources at the University of Pittsburgh Katz Graduate School of Business and the College of Business Administration. “[Hiring] is now a two-way street. Firms are showing a reliance on the traditional one-way viewpoint: ‘I have the jobs and here’s why you will want to work here.’ Clearly that approach does not bear fruit.”
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